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Chess Pals: A Case Study

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Chess Pals was founded in 2017 out of a passion for chess and learning. Its primary mission is to supply free chess programs to elementary schools across Marin County. Its founder, Henry, hopes to help foster a new generation of chess players who enjoy the game and all it teaches.

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01

Designing a Website

Dynasty Management worked with Chess Pals to create a complimentary website and integrated Shopify store. 

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02

The Social Media Marketing

Dynasty Management worked with Chess Pals across Instagram and LinkedIn to put forth content and grow its following/presence online.

03

The Success

In just 1 month of marketing with Chess Pals, we grew Chess Pal's following from 200 to 4000+ and managed to reach 10 million people across Instagram!

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